We founded Culture Shift Agency with the intention of helping individuals and companies scale their ideas and businesses to have a BIGGER impact in the world. But now we're faced with a virus scaled to global pandemic proportions that’s having a HUGE impact on us. There’s very little that’s not being affected. From our work lives to our families to almost every waking moment we're being asked, forced, mandated to adapt.
Culture is in constant flux and it often moves so slowly that we don’t even bother looking up from our daily lives to really take notice. It’s often not until viewed through the rearview window of yesterday that we see the degree to which some culture-shifting force (person, event, invention, technology, etc.) has affected us.
Sean Harvey, Chief Compassion Officer at Symponia, Inc., and former head of Personal Transformation and Wellbeing at EILEEN FISHER, shares his healing journey to become an integrated man through the power of feminine leadership and what he thinks will help heal the gender divide in corporate America.
Susan Coleman is a conflict resolution facilitator and the creator of The Peacebuilding Podcast. Susan considers herself a “process activist” and says if we want a more peaceful world, we need to learn new ways of relating and create better containers for communication.
The Culture Shift Podcast is a podcast hosted by Martha Williams, co-founder of Culture Shift Agency. Williams is fascinated by those moments in awareness where culture shifts for the better and, more than that, passionate about consciously creating these shifts. So, how does “process activism” and “creative economics” play into culture shift. Great question!
Our first guest is Susan Coleman, a conflict resolution expert and “process” activist facilitating and teaching peace and negotiations to organizations, governments and individuals.
Then we have Neil Ramsay, a Creative Economist, working with startups and institutions to unlock assumptions and build, unthinkable, robust solutions. His latest project is incubating an Art and Design Incubator with Florida International University and Radcliffe University.
The goal of the Culture Shift Podcast is to share the stories of people who are defying the status quo for the sake of creating a better world, to inspire listeners to be critical, engaged and creative with their lives and work, and to further the intellectual understanding of systems, their limitations, and their malleable nature.
The show is structured through the interview emphasized with storytelling and is fun, engaging and intellectual.
Culture Shift Agency offers ideation, branding, strategy and media services to businesses, artists and people who are making shift happen.
I know you named us BugHouse after your friend Jay House, and as homage to the madhouse (bughouse) of ideas pouring in…but it is time for a shift, a culture shift.
Here’s why.
You know that moment at a cocktail party when someone asks, “What do you do?”
It should be simple: “I’m a filmmaker and run BugHouse Media.” But it’s actually a heart-racing question and I want to respond: “What do you mean “DO?” “What a ridiculous question, “DO?!”
I make films, I make dances, I write, I edit, I produce, I moderate, I host; I’m an activist, I’m a consultant, I’m a philosopher, I’m an idea machine; I’m hungry to make change, to connect, to question, to move, to make, to love, to laugh!?” I’m all these things. This is why filmmaker/BugHouse Media feels like too tight of a box.
Recently, I’ve been re-introduced to a progressive community of B-corp friends, the Social Venture Circle, communities grappling with the male-female dynamic, and shamanic women’s work. I’m essentially circling back to my roots: systems thinking, sustainability and social impact and now the name BugHouse “MEDIA” doesn’t feel quite right.
For those of you who have known me a long time, you know I spent my early days as a sustainability activist (before people knew what it was). I worked with Pop Sustainability, the Alliance for Sustainability, the small planet fund and was involved in the Social Venture Network. I was also a life coach (also, before people knew what that was). I was even a Poly Sci major! I wanted to go into politics so I could ...change the world!! I even interned on the Hill. But there I saw complacency and very bad fashion, which didn’t bode well for my colorful palette. I quickly understood that Poly Sci’s divide and conquer perspective was not going to change the world. That’s when I switched my major to anthropology, where the thinking was round, full-bodied and inclusive. At the ripe age of 20, I instinctively understood that whole systems thinking was healthier, kinder, and smarter.
And let’s be honest, the whole time I’m working for a “better world” I also began to dance professionally. Why? Because I also have a boundless need for radical fun (i.e. Run for Your Life, plus countless funny dances). This is when the maker in me that took over; first with choreography and then film. And that’s what I’ve been doing since 2007.
As I return to my philosophical home, I also return to my desire to help evolve our societal thinking, to reduce poverty, racism, discrimination and environmental degradation.
Now that I’m back, my creativity has brewed into a firestorm of inspired vision and I recently woke up to several business and book ideas, not film ideas, not multi-media projects, but businesses and books.
To be honest, when this happened…I was angry. I was angry at the idea gods! No really! I mean how am I going to keep doing BugHouse Media if I’m doing all this other stuff? How? I thought I’m a filmmaker! I thought I was a writer and director.
Shoot me with a banana! Immediately!
I wanted the ideas to stop. I wanted it done. I wanted a simple life. Give me a cow to milk and some hair to brush! That’s it! Then I remembered I don’t even like milk and my hair doesn’t look good brushed out.
That’s when I realized it wasn't the ideas that were the problem, it was the container.
I’m an idea machine trying to fit inside “BugHouse Media” which, ladies and gentlemen, isn’t big enough.
What if we used our skills in ideation, branding, strategy and media to help great ideas to become big ideas with big impact? What if we shepherded in big ideas? And what if we focused our energy on cultivating the ground where positive culture shift is possible?
What if we were Culture Shift Agency?
Now that seems worthwhile (and fun).
In many ways, our real world experience is what will make it happen. We will still be mapping out digital strategy plans and storyboarding for video shoots and testing out designs for branding. But our passion for culture shift will keep us focused on ideation and most importantly, helping your great idea into a big idea.
So, welcome and…
STAY TUNED...
THE END...
Oh wait actually
THE BEGINNING
Whoops
The end is the same as the beginning.
And forever thank you.
Will this ever end?
LTV Studios on Industrial Road in Wainscott will be the site of a free daylong celebration of Eleanor Roosevelt on Saturday with music, an invocation, and introductions to the principal participants.
I met this Chinese Chicken at the 1Future Forum this fall in Hurleyville -- where we asked, what can we do to help bring our world into balance?
And the ancient Chinese chicken prophet replied with a hair flip:
"If there is no LAUGHTER, there is nothing."
Wishing you a beautiful holiday "pause" filled with the healing soundtrack of laughter.
What a thrill to collaborate with RJ Rabin the mastermind behind the band Freckle Legend. This is the first music video to be released for the song Forensic Pathology. The second should be released by January.
Thanks to Joanne Zippel, manager and Executive Producer at Zip Creative, Williams was featured in September’s Fast Forward Friday’s. Check it out here.
Run for Your Life is now an official selection for Comedy Pilots in the New York Television Festival July 14-19. We are screening Episode 01 & 02 on TUESDAY JULY 17, 9:30PM at the Helen Mills Theater, 137 West 26th Street. Here's the link to purchase tickets.
And check it out, it looks like we will be sharing the theater with a lot of talented folks.
This is a great festival all about connecting artists with the industry. If you haven't seen Episode 2 or 3, check them out here. the episodes, please check em out here. We luv em and you for watching. And mostly we love all the people that made this happen...pounding heart.
Hopefully International Academy of Web Television and ITV will also like.
We are thrilled to announce our first win, straight out of the gate! Pilotlight TV Festival in Manchester, England was such a well-curated festival and happy to have won Special Mention alongside Barbelle and Other People's Children (Best Web Series).
ASSOCIATE PRODUCER or CO-PRODUCER (depending on experience and ability): Run for Your Life, a (newly) award-winning comedy web series about dates that make you want to RUN FOR YOUR LIFE, is looking for creative ways to market the series, get press, get more views, partner with platforms, tackle distribution, possibly find sponsorship and generally find funding so we can make the next 5 episodes. This is a great opportunity for someone who is a creative, go-getter and looking to grow into a bigger producer role. Unpaid for now. 8-12 hours a week.
SUMMER SOCIAL MEDIA INTERN.: Run for Your Life is looking for a social media intern to help inject life into our social media outreach so we can build partnerships, build our audience and get more press! This is a growth opportunity for the right (fun) person to work with a solid series with a lot of potential. Unpaid. 5-10 hour per week.
We are delighted to be screening all 4 episodes of Run for Your Life at the Pilotlight TV Fest in Manchester, UK: May 5 at 11AM at HOUSE.
Martha Williams talks about the creative process, story telling, crowdfunding, collaborations and her new mini series about online dating: “RUN FOR YOUR LIFE”
We are thrilled to receive our first bit of press after the release of 4 episodes of Run for Your Life. Chris Hadley of Snobby Robot wanted to know everything, so we told him most of it! Check it out for a sneak peak at the "Why?" of Run for Your Life.
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While many people have successfully begun loving relationships through dating, not all first dates live up to the storybook fantasies of hopeful romantics. Then again, neither do many first daters who meet other first daters on their first dates.
Though “playing the field” isn’t always a winning game for the single crowd, every season of the comedy miniseries RUN FOR YOUR LIFE features a different set of characters who hail from different backgrounds and places. Combined, they – and their stories – represent the remarkable diversity of American society. Produced by BugHouse Media, RUN FOR YOUR LIFE is now showing on the studio’s web site and YouTube channel (see additional links below).
In all nine episodes of RUN FOR YOUR LIFE’s first season, two lovelorn New Yorkers – Celine, played by Mia Darrow; Richard, played by Zack Gold (GRIDLOCKED, 2015’s THE UNRAVELING) – learn that their search for love is often filled with some less-than-promising duds. Professionally, Richard works as a graphic designer while developing his own graphic novel, while Celine creates visual art from cut paper. Neither of them have made much of a dent in their careers, and, as series creator Martha Williams reveals, they’re just as unlucky in their romantic pursuits.
Mia Darrow co-stars as Celine, a visual artist in search of love in the Big Apple in season 1 of the comedy miniseries RUN FOR YOUR LIFE.
“In the love department, men are big shadows that try to control her (Celine). Despite her complexity, she appears unsure; an easy target. (Richard) landed in relationships with driven New York women who knew what they wanted. These women were all ultimately materialistic, superficial, status-seeking and wanted Richard to be the same. When his last girlfriend dumped him because she didn’t want someone who ‘drew cartoons,’ he decided it was time to hit online dating again.”
Richard and Celine try to rectify their misfortune in the dating game by hitting the open Web to find potential new love interests. In episode 1, Richard gets caught in a weird one night stand with Sarah (Tamara Michelle Shepard), whose amorous behavior towards men is conducted before the astonished eyes of her once boyfriend/current living companion Huck (Nick Jordan). Episode 3 finds Richard dating a “freelance” CEO (Kendra, played by Mandy Schmieder, INSIDE AMY SCHUMER), who seems to deal in dead mules.
Episodes 2 and 4, respectively, focus on Celine’s equally bizarre dates: the green beans-obsessed chef Dan (Nicholas Feitel, HBO’s DIVORCE and THE DEUCE) and narcissistic pervert Paul (Michael Aurelio, MURDER IN THE FIRST). Driven to escape from their nightmarish dating experiences, Celine and Richard race to find the love they’ve been looking for in New York City – but could that love be closer than either of them think?
E-dating sites like eHarmony, OKCupid, Match.com, Tinder and Grindr make the Internet a rich, but not always reliable source of potential mates for single men and women. When virtual world-based connections fall spectacularly short of expectations in the real world, the memories of such disappointing meetings can be painful.
Zack Gold co-stars as Richard, a fledgling graphic designer trying – and frequently failing – to find some romantic security in RUN FOR YOUR LIFE.
One embarrassingly awkward date stands out in Williams’ memory. “I went out with (a guy named) ‘Ray-Ban Man,’ who refused to take his sunglasses off for the entire date,” she remembers. “In fact, the third time I asked him, he said, ‘the more you ask, they more it won’t happen.’ Uh-hem, power struggle?”
Having happened during a difficult time in Williams’ life, the incident revealed how big of a struggle she’d face in her search for love. Luckily, Williams knew that the peaks and valleys of that search weren’t unique to her only. “When the ‘Ray-Ban’ debacle happened, I was 2 years out of a painful break-up and just turned 40. I was angry, entitled and not that fun to date, so I was attracting drama. Regardless, I wasn’t alone.”
Williams was no stranger to dating disasters. Neither were her friends, and neither were members of RUN FOR YOUR LIFE’s cast. While those stories inspired her to make RUN FOR YOUR LIFE, the realities of technology’s presence in love and sexuality are a major theme in the series.
“I knew plenty of people having the same wacked-out experiences I did. I asked, what is it (about dating)? For me, partially, it was the bitterness of betrayal that made me a live wire, but also, it was the way I thought I could just go out and ‘get someone’ – anyone – these dates were angry distractions and technology said there were so many men!”
Williams knows well how dating platforms (like those mentioned above) can occasionally be too influential in the decisions we make about potential love interests. “When I went on these dates, I treated people not always as people, but rather as strangers. I was quick to judge and defensive, so a lot of the same came back at me. Additionally, I overlooked red flags. I said, ‘eh, he’s good enough’. I don’t think I would have had the same sort of angry purge had technology not been involved.”
It takes two to build a relationship, but sometimes one person can exert an unfair amount of dominance over another. That, and its relation to technology circa 2018, is prominently covered in RUN FOR YOUR LIFE. “…Power is a huge player in the game of romance,” Williams says. “As I become more powerful in my own skin, I didn’t know how to play the ‘I’m a sweet girl’ game anymore and not that I would necessarily want to. I think in some ways online technology apps highlight the ingrained assumptions we have about gender roles.”
Technology’s role in our changing perceptions of romance is also explored in RUN FOR YOUR LIFE. “Now, anyone with a computer and an internet connection can anonymously engage in kink, porn, alternative sex with people across the globe,” replies Williams. “What used to be hidden, taboo, just plain unacceptable by the dominant mono-culture is now more widely acceptable. This means there are very few central ideas organizing how we should live and love. That said, the new normal is anything goes!”
Michael Aurelio guest stars as a creepy first date for Celine (Mia Darrow) in the fourth episode of RUN FOR YOUR LIFE.
The human part of love, though, is a key pillar of RUN FOR YOUR LIFE’s stories. “I am primarily working with archetypes that accentuate power & gender + roles & assumptions that drive online dating,” Williams says.
“Plus, I’m exploring what happens when strangers collide with their own set of assumptions, hidden agendas and ideas about gender and romance. The thing is, we are shedding a mono-culture that used to say ‘get married and have kids.’ Mono-culture is being replaced by a growing poly-culture which has grown out of the internet.”
If you’ve ever been on a date from hell, or even if you’ve met such people through friends, you’ve probably come into contact with some interesting – if not exactly savory – personalities. As it is in real life, so it goes for RUN FOR YOUR LIFE, and chances are you’ll recognize the following personas in upcoming episodes:
“You’ve got the polyamorous couple, the wet-noodle non-committal dude, the nervous gamer, the over-texter, the ethically non-monogamous person, super-masculine finance guy, the domme, the sub, the erotic explorer, the person trying to get pregnant, the efficient no-nonsense on a mission dater, the sales guy, the feminine yogi dude, the witch, the warlock. You name it! We’ve got it! When you put all these strangers and their ideas of what’s right and wrong in a room, it’s pure comedy and pure pain. Bottom line,” Williams remarks.
Unlike just about every traditional rom-com, RUN FOR YOUR LIFE doesn’t look at love from only one gender’s POV. “I think a lot of comedies about dating today are often from purely just the female or just the male perspective and more often than not, just the female perspective,” explains Williams. “The world is saying it’s ‘hard for women’ to date. In this first season, I’m exploring what it’s like for both Celine and Richard. Like I’ve said many times before, I’m interested in bridging divides.”
Fittingly for a series called RUN FOR YOUR LIFE, the spectacular escapes from nightmare dates by its two main characters are stacked with symbolism. “…I think the running itself is a cathartic release from the ridiculousness of each episode,” comments Williams, describing the humorously epic runs that conclude each story.
“It is the poem that pinpoints a feeling we’ve all had, where we’ve wanted to run for our lives. It says something’s wrong, I want out, I want something different, something has to change. This is (a) visceral, non-analytical, human moment and something you don’t see often. In fact, we’ve gotten some really wonderful reactions (from viewers) to the running.”
Mandy Schmieder (INSIDE AMY SCHUMER) plays a controlling “freelance” CEO who wreaks havoc on Richard (Zack Gold) during another nightmare date in episode 3 of RUN FOR YOUR LIFE.
RUN FOR YOUR LIFE’s anthology format is built to examine today’s romantic trends, and how the pitfalls of modern-day dating affects people from many diverse backgrounds.
“I want this format to have a palpable effect that makes us come together laughing at how we are all at least partly searching for the same thing(s): love, connection, family (found or made),” Williams says. “As seasons progress, we hope to collect fans that want to watch the search for love in places they’ve never been to.”
Williams decided to produce RUN FOR YOUR LIFE as an anthology not just for its flexible storytelling possibilities, but also as a means of focusing on human experiences not often covered in most romantic comedies. “…I want to hear the stories of people different than me,” she explains. “Why? Because as an idealist, I want to bring people together and one way to do that is to help us understand that, in some ways, we are the same. Meaning, it’s hard to think of your neighbor as ‘other,’ when your neighbor has the same struggle online dating struggle as you.”
Given the turbulent times we all live in these days, the universal themes of love and heartbreak portrayed in RUN FOR YOUR LIFE are bound to unite viewers of all kinds. “In an increasingly divided America and world, the hope of bringing people together through the shared pain and comedy of online dating, makes me giddy,” Williams adds. “What if we were all rooting for each other – blue/red, black/white, gay/straight, rich/poor – to find meaningful connection and to overcome whatever’s in the way of that?”
RUN FOR YOUR LIFE producer Ashley George searched extensively through New York’s acting community to find the best players for the series, and Williams’ casting decisions were informed by how well each actor could play to their respective strengths as performers. “It was each actor’s particular weight, perspective and sensibility that drew me to cast them for the role and really helped me to flesh out the work,” Williams says. “All of them made strong choices that surprised me and helped to shape the work in ways I hadn’t yet imagined.”
During auditions for RUN FOR YOUR LIFE, two actors would perfectly match Williams’ expectations for their characters. “Nicholas Feitel (Dan in episode 2) was 100% creepy in his interpretation and, at the same time, lovable and endearing,” Williams remembers. “I had originally thought of his character as debonair and sophisticated. Wrong! Nick Jordan (‘Huck’ in ‘Bozo’) brought a very succinct, smart, sense of improv, meaning the ‘peanut butter’ was all him. Fun fact: ironically, both leads are married, so maybe they brought the hopefulness that each of their characters embodied.”
Would you eat green beans cooked by this man? Not if it’s from an obnoxious chef named Dan (Nicholas Feitel), who serves up trouble for Celine in episode 2 of RUN FOR YOUR LIFE.
The cast’s memories of their individual brushes with dating humiliation were especially influential in their preparation for co-starring in RUN FOR YOUR LIFE.
“Those who were active in the dating scene definitely had stories of their own. Why? Because it’s inevitable,” Williams explains. “In fact, when we had the pre-launch event (for the series), Tamara Shepard told an online dating horror story as part of the presentation.”
Though the time it took to shoot RUN FOR YOUR LIFE wasn’t as fast as its characters’ speedy runs in downtown New York City, the filming schedule for each episode had its own frenzied pace. “…Production was definitely intense,” explains George. “We were literally running for our lives to various locations to make our days. Episodes went from 4 pages to around 6 pages each, so we were filming a ton of content in a super tight time frame. We had a budget for 4 days, and that was that. So, we were hustling.”
Though there wasn’t much time to get RUN FOR YOUR LIFE captured on camera, Williams and George were fortunate to work with a cast and crew that helped them to get their project done in an efficient and effective manner. “We had a lovely AD (assistant director) super couple duo in Molly Johnson and Jennifer Parkhill, and I’m floored by what they gave to the production,” says George.
“Production was intense and full of obstacles and opportunities,” remembers Williams, who recounts the night that one of Gold’s bad date breakouts was chronicled for RUN FOR YOUR LIFE. “One of my favorite moments was capturing Zack Gold in Times Square. We had a shoulder rig, a tiny car with a very expensive camera (that we got for cheap) and the DP (Lucky Cheung, director of photography) sort of hanging out of the hatchback. We placed ourselves on 6th Avenue and 57th St. and went for it!”
When a promising first date turns into a dud, don’t just walk away from trouble…RUN FOR YOUR LIFE! Season 1 of the romantic comedy miniseries is now streaming on YouTube.
Good audio can make an even stronger impact on a web series, and Williams’ work with RUN FOR YOUR LIFE sound designer/score composer/longtime creative partner Norm Scott on the show’s first season serves as proof of that impact.
“Norm brings another dimension to the work that always blows me away,” Williams says. “First of all, he completely gets what I want and always takes it to levels I hadn’t imagined.”
“RUN FOR YOUR LIFE is a web series that captures the absurd, comedic, surreal yet very real ‘I can’t believe this is happening’ feeling that so many of us have experienced in online dating,” responds Williams. “It’s an honest relief from the push/pull, love/hate feeling that technology has inspired in modern times, balanced with the timeless search for love.”
With Williams primed to create more intriguing new stories and interesting characters for the show’s second cycle, RUN FOR YOUR LIFE captures comedy that transcends both the intricacies of current technology and societal changes, and the differences of people who’ve yet to be struck by Cupid’s bow. “We hope the format, the comedy, the universal theme around the search for love can bring varying kinds of people together to root for each other. And ultimately, we hope people find love.”
